Squarespace: Stand Proud
Since the Stonewall Riots in 1969, the LGBTQIA+ community and its allies have come together for a celebration of pride, love, diversity and acceptance all over the world. This year, in support of Pride and in honor of the 50th anniversary of the riots, Squarespace was excited to celebrate the LGBTQIA+ community across all three of our office locations with a project called Stand Proud.
From this goal my role was to produce Stand Proud as a physical activation in 3 cities (NYC, PDX, + DUB), host a gallery opening reception, and lead a team to create a digital microsite experience at pride.squarespace.com.
We collaborated with Squarespace customer CONFETTISYSTEM to transform the facade of our New York headquarters in the West Village with a colorful and dynamic art installation that is live starting today. CONFETTISYSTEM provided the artistic direction and materials, and we partnered with the FactoryNYC to fabricate and install the structure which made this piece of art possible.
This piece reimagines the colors of the original Pride flag with the goal of extending the spectrum and showcasing a more diverse and inclusive representation of the LGBTQIA+ experience. We continued this celebration in our Portland and Dublin offices with custom window vinyls by local vendors and confetti sculptures also designed by CONFETTISYSTEM.
In addition to the facade installations, we partnered with renowned queer photographer and Squarespace customer Ryan Pfluger to capture portraits of 6 queer individuals and Squarespace customers. These stories & images lived on our microsite, curating our featured stories along with 60 community portraits captured during an open call photography shoot at our NYC office.
None of this would have been remotely possible without the outstanding team of creatives that surround me, and helped take this from an idea to a reality:
Chief Creative Officer / David Lee
Creative Director / Ben Hughes
Production Director / Sandra Nam
Design Manager / Satu Pelkonen
Creative Producer / Danny Owens
Visual Designers / Angela Milosevic, Wan Kang, Megan Eckersley, Matt King
Creative Developers / Tim Roussilhe, Pierre Rossignol
Business Affairs Manager / Kiersten Bergstrom
Creative Producer (photo) / Nadia Lachance