Squarespace: Stand Proud

Since the Stonewall Riots in 1969, the LGBTQIA+ community and its allies have come together for a celebration of pride, love, diversity and acceptance all over the world. This year, in support of Pride and in honor of the 50th anniversary of the riots, Squarespace was excited to celebrate the LGBTQIA+ community across all three of our office locations with a project called Stand Proud.

From this goal my role was to produce Stand Proud as a physical activation in 3 cities (NYC, PDX, + DUB), host a gallery opening reception, and lead a team to create a digital microsite experience at pride.squarespace.com.

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Office Activations

We collaborated with Squarespace customer CONFETTISYSTEM to transform the facade of our New York headquarters in the West Village with a colorful and dynamic art installation that is live starting today. CONFETTISYSTEM provided the artistic direction and materials, and we partnered with the FactoryNYC to fabricate and install the structure which made this piece of art possible.

This piece reimagines the colors of the original Pride flag with the goal of extending the spectrum and showcasing a more diverse and inclusive representation of the LGBTQIA+ experience. We continued this celebration in our Portland and Dublin offices with custom window vinyls by local vendors and confetti sculptures also designed by CONFETTISYSTEM.

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Microsite

In addition to the facade installations, we partnered with renowned queer photographer and Squarespace customer Ryan Pfluger to capture portraits of 6 queer individuals and Squarespace customers. These stories & images lived on our microsite, curating our featured stories along with 60 community portraits captured during an open call photography shoot at our NYC office.

Microsite Awards

CSS Design Awards / Site of the Day

Mindsparkle Mag / Site of the Day

None of this would have been remotely possible without the outstanding team of creatives that surround me, and helped take this from an idea to a reality:

Team

Chief Creative Officer / David Lee

Creative Director / Ben Hughes

Production Director / Sandra Nam

Design Manager / Satu Pelkonen

Creative Producer / Danny Owens

Visual Designers / Angela Milosevic, Wan Kang, Megan Eckersley, Matt King

Creative Developers / Tim Roussilhe, Pierre Rossignol

Business Affairs Manager / Kiersten Bergstrom

Creative Producer (photo) / Nadia Lachance

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